Author: Abhibaj

Sammie Norman, a seasoned marketer with over 11 years of experience in B2B software marketing, discusses her journey from hands-on roles at tech start-ups to leading strategic field marketing initiatives.... Read More

Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling to becoming a data-driven marketing... Read More

Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing brand-building with lead generation, and... Read More

Jacqueline Basil, a seasoned product marketer, shares her journey from startup marketer to expert in customer-centric strategies for global enterprises. She discusses the evolution of product marketing in integrated revenue... Read More