Sammie Norman, a seasoned marketer with over 11 years of experience in B2B software marketing, discusses her journey from hands-on roles at tech start-ups to leading strategic field marketing initiatives.... Read More
Author: Abhibaj
Lidia Lal, Head of Marketing for the Finance and Spend Management line of business at SAP APJ, shares her journey from her passion for storytelling to becoming a data-driven marketing... Read More
Patricia McParland, Head of Product and Content Marketing at MetricStream, shares her extensive journey in B2B marketing. She discusses the evolving role of marketing, balancing brand-building with lead generation, and... Read More
Jacqueline Basil, a seasoned product marketer, shares her journey from startup marketer to expert in customer-centric strategies for global enterprises. She discusses the evolution of product marketing in integrated revenue... Read More