Plant-based food is a new trend in the U.S. According to the U.S. retail data the sales for plant-based food grew by 6% in 2021, generating revenues of around US$ 7.4 Billion. Plant-based meat in this category had grown by around 45% in 2020 and has been steadily growing since. This trend can be beneficial for banana blossom sales as banana blossoms have a texture that can be used as a vegan fish substitute.