Best Guide to Service Marketing in 2024

Service is an intangible product. It is not at all a physical product and this product can’t be seen by customers. But it can be felt by the customers. Service Marketing is a specialized branch of marketing to promote and sell services. It concentrates on specific group of people. And it forms strategies to create

Demand
Communicate benefits
Deliver exceptional customer service experiences.
The service delivery is more complex than a physical product.

This type of marketing excels in memorable services. A particular company can differ from other competitor companies in the market.