Breakfast Cereals Market: Analyzing the Competitive Landscape

As consumers in developed regions are gradually seeking options in traditional breakfast and modern, on-the-go food packets against cereals, the market in North America is strongly foreseen to lose its key market position and revenue share to Asia Pacific, which is expected to be a major market for breakfast cereals by 2019 end. Growing popularity of cereal bars will continue in North America in the near future.