HÄFELE, LIKE MAGIC PRESENT NEW HOTEL ROOM CONCEPT

FF&E PROVIDER HÄFELE and Like Magic, a guest experience platform, are producing a new multifunctional hotel room concept. The “Work and Sleep” concept
allows hotel operators to transform rooms into offices, meeting spaces and other functional areas using digitally enabled furniture, fitting solutions and
specialized software.

Work and Sleep integrates a booking engine, guest platform, employee interface and monitoring tools into one central hub, streamlining hotel management, the
companies said in a joint statement. It will combine Like Magic’s guest and employee experience platform with Häfele’s hardware systems, the statement said.
The collaboration aims to introduce new revenue models by activating otherwise vacant rooms while reducing outfitting costs.

“Our goal is to lead the way in hotel industry innovation with our forward-thinking concepts,” said Gregor Riekena, Häfele’s CEO. “We are currently testing
these new ideas at the ibis Styles Hotel in Nagold, Germany, which serves as a valuable proving ground for our initiatives. This innovation not only allows us
to gather essential insights and refine our concepts, but also demonstrates our commitment to pushing the boundaries of what modern hotels can offer. By
continuously evolving and enhancing our solutions, we aim to set new standards for guest experience and operational efficiency.”