How to Build and Maintain a Sophisticated Marketing Budget
Beyond the basics, marketing budgets demand active attention and adaptability. Stephen Lackey shares keys for a high-impact strategy that evolves with your goals. Building and maintaining a marketing budget isn’t a once-a-year task. To get the most of your spend, you must combine careful planning with a willingness to pivot.
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Don’t Set It and Forget It: How to Build and Maintain a Sophisticated Marketing Budget