Superdrug reports strong sales and profit growth amid high street expansion

The renowned health and beauty chain has announced impressive annual sales and profit figures, following the expansion of its British high street estate.

According to a report by The Times, Superdrug’s pre-tax profits jumped by 43.6 per cent to £111.6 million in the year ending December 2023 compared to the previous
year.

The company’s revenue also experienced significant growth, rising by 11.8 per cent to reach £1.52 billion, marking its third consecutive year of market share growth.

Key factors driving this growth include the opening of 14 new stores across strategic locations such as The Trafford Centre in Manchester and Brent Cross shopping
centre in north London, and the refitting of 45 stores last year.

Additionally, the continued expansion of its cheaper, own-label products, along with exclusive launches from brands like Bioré SPF, Nyx X Barbie, and Billie Eilish
fragrances, significantly contributed to a 4.2 per cent year-on-year increase in Superdrug’s sales volume.