Top Platforms for Social Commerce in 2025

Social commerce is revolutionizing online shopping by merging social media engagement with e-commerce functionality. In 2025, it's all about meeting customers where they already spend their time—on social platforms. Here are the top players driving this shift:

Instagram Shopping: With Shoppable Posts, Instagram Shops, and product tagging in Stories, Instagram offers a smooth buying experience. Users can explore products, tap to learn more, and even check out directly in the app (in select regions).

Facebook Shops: Businesses can create storefronts visible on both Facebook and Instagram, offering a unified shopping journey. Live Shopping and Marketplace features enhance product exposure and real-time customer interaction.

Pinterest Shopping: Ideal for lifestyle and home brands, Pinterest uses Product Pins, visual search, and Shop Tabs to turn discovery into instant purchase opportunities.

TikTok Shopping: A favorite among Gen Z, TikTok allows in-video product tagging, storefront creation, and shoppable live streams. Hashtag challenges also drive brand engagement.

Snapchat: Through AR Shopping Lenses and Shoppable Ads, Snapchat blends entertainment and e-commerce, appealing to younger audiences.

YouTube Shopping: With tagged products, live shopping events, and product shelves under videos, YouTube turns content into a direct sales channel.

In short, social commerce is transforming passive browsing into active buying. Brands that adapt will build deeper connections and drive more conversions in 2025 and beyond.