The voice of customers is compiling and analyzing customer data related to brands, products, or services. Analyzing this data can help you gather insights and direct you towards areas that need improvement in your services. Doing so will assist you to enhance overall customer satisfaction.
A VOC analysis compiles and analyzes customer feedback data from various sources such as reviews, consumer forums, social media, chats, and more. This can help you understand the customers’ experiences, along with their grievances and complaints about your brand, its products, and services.